May 2017

O’Donovan on hand to promote road safety for all at Wembley 2017 Tour Series

O’Donovan Waste Disposal, one of London’s leading independent waste management companies, has been invited to run an Exchanging Places event at this year’s Tour Series, the televised competition involving some of Britain’s top Olympians and professional cyclists.

This is the first time The Series has had an event in Wembley Park, an area undergoing a landmark regeneration, with races on a 1.5km circuit including the concourse of Wembley Stadium and Olympic Way.

O’Donovan Waste will be on hand to work closely with cyclists and discuss driver’s blind spots around regular lorries. The company is known industry-wide for innovation across its fleet, having been the first company to commercially buy and use the direct vision Mercedes-Benz Econic Skip Loaders in the UK.

Cyclists will have the chance to sit inside the cab of the lorry and interact with O’Donovan’s driver trainer, Paul Neal. An approach which encourages mutual learning and understanding, Exchanging Places events are regularly run by the Met and City Police, to help vulnerable road users across the capital.

The Exchanging Places event is one of several free-to-attend sessions at Wembley Park on Tuesday 16th May, designed to encourage people to get involved in cycling. These will include:

• Rollapaluza – a static bike competition with music and live commentary
• Dr Bike – a free bike ‘health check’; mechanics will look at brakes, tyres, gears and general road-worthiness of cycles on the day
• Bike Security Marking – Met Police will apply security marking to your bike and take your details to ensure you and your bike are reunited in the case of theft
• Schools Races – In association with British Cycling, several local primary schools will compete in a race on the track

O’Donovan Waste MD, Jacqueline O’Donovan, said: “The 2017 Tour Series, involving some of the sport’s biggest names, presents the ideal opportunity to raise the topic of road safety and work closely with vulnerable road users. We’re delighted to be working with Brent Council on this initiative.

“With more cyclists in London than ever before, it’s crucial that safety remains at the top of the agenda for all road users. Exchanging Places provides knowledge and support allowing cyclists and lorry drivers to better understand each other’s perspectives and work collaboratively to create safer roads for all of us.”

Amar Dave, Strategic Director, Regeneration & Environment at Brent Council, said: “Cycling has many health benefits and it’s also great for the environment.

“Whilst encouraging people to get on their bike and get active, we’re keen to raise awareness of the importance of road safety for cyclists, and we’re happy to be working with O’Donovan to achieve this.

“We’d encourage residents to come along to the Tour Series event on 16 May, visit the cycling information stands to find out more, and participate in all the fun-packed activities on the day.”

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